Affiliate Window, established in 2000 as one of the UK’s first Pay per Performance affiliate networks. The company is widely regarded as the most innovative, most consistent and most successful UK centric network. A fact supported by winning both the Most Innovative Network and The Publishers Choice of Network at the A4U Awards (A4U EXPO 2007).
What is Affiliate Marketing?
Affiliate marketing is the principle of financially rewarding a third party for every paying customer they introduce. Typically the reward is a percentage of the customers total spend and is commonly referred to as a commission. Alternatively the reward can be a fixed amount (or bounty) and can work this way for lead based introductions.In internet jargon this reward process is called a Cost per Action or CPA and in most cases the ‘action’ is a purchase. It is important to note that the ‘action’ may also be; applying for a loan, joining a database, completing a questionnaire, entering a completion, etc. However in most cases this action is an online monetary transaction.
A transactional website is referred to as a Merchant (or Advertiser) e.g. www.woolworths.co.uk
A supplier of traffic to a merchant is referred to as an Affiliate (or publisher). These can be categorised as shopping portals, true content sites, search specialists, shopping comparison or reward/incentive based partners.